Mission & Values｜LY Communications Corporation

Mission & Values

Mission

Create an amazing life platform that brings WOW! to our users

“WOW！” is “an unprecedented experience that you just have to share with others.” “！” represents “astonishment beyond imagination”. In order to become the choice of users and deeply impress them, we have to realize both “WOW” and “！”. Together, that makes “WOW！”, and that needs to be our goal. WOW！begins with big ambitions aiming for 120 out of 100 and tenfold growth rather than twofold or threefold. If this were easy to do, everyone would do it. But WOW！cannot be created from mediocrity, so itʼs fundamentally important that we set our sights higher than anyone else so high that others think itʼs unreachable and give up. In the fierce process to reach such a high standard, youʼll be able to find a clue to WOW！.

Our Aim

We aim to create No. 1 services that are adored by countless users. Because users will not choose a mediocre No. 2 or No. 3. To make a WOW！ service, you need to give your everything to your projects. No. 1 services that lead the market and change paradigms always have a WOW！ factor. Gather together a range of No. 1 services that users depend on for the foundation of their daily lives, and youʼve created a “life platform”. In order to reach that goal of earning our usersʼ support and loyalty, we must continue to challenge ourselves with a fighting spirit and the determination that “We can do it”, no matter what. Moving forward, we will never stop taking on the challenges of creating a WOW！ Life Platform.

Value

By “Values”, we mean the way we should work to achieve our Mission. Three core directions Users Rule, Get It Done, and Lean & Mean Teams set the standard for creating services, working as individuals, and collaborating as part of a team. Nine keywords are organized into three groups of three, so that we can put them into practice more readily.

Users Rule